curl --request GET \
  --url https://api.embeddables.com/projects/{projectId}/experiments

[
  {
    "id": "exp_abc123",
    "experimentId": "exp_abc123",
    "flowId": "flow_123",
    "name": "Button Color A/B Test",
    "hypothesis": "Changing button color will improve conversion rates",
    "impact_metrics": [
      "conversion_rate",
      "click_through_rate"
    ],
    "no_impact_metrics": [
      "bounce_rate"
    ],
    "created_at": "2024-01-01T00:00:00Z",
    "updated_at": "2024-01-01T00:00:00Z",
    "observations": "Users seem to prefer blue buttons",
    "outcome": "Blue variant shows 15% higher conversion",
    "attachments": "[{\"url\":\"/project/pr_rIu92Y0RXzLYemTB/library/?libraryItemId=recmqyMdB2FHK0WOC\",\"name\":\"HIMS - Weight Loss Plans\"}]",
    "variants": "{\"control\": {\"name\": \"Control (Red)\", \"color\": \"#ff0000\"}, \"variant_a\": {\"name\": \"Blue Button\", \"color\": \"#0000ff\"}}",
    "flow_ids": [
      "flow_123",
      "flow_456"
    ],
    "paused_showing_variant": null,
    "winner_variant": "variant_a",
    "status": "running"
  },
  {
    "id": "exp_def456",
    "experimentId": "exp_def456",
    "flowId": "flow_789",
    "name": "Headline Test",
    "hypothesis": "Different headlines will affect engagement",
    "impact_metrics": [
      "engagement_rate"
    ],
    "no_impact_metrics": [],
    "created_at": "2024-01-02T00:00:00Z",
    "updated_at": "2024-01-02T00:00:00Z",
    "observations": null,
    "outcome": null,
    "attachments": "[]",
    "variants": "{\"control\": {\"headline\": \"Original\"}, \"variant_a\": {\"headline\": \"New\"}}",
    "flow_ids": [
      "flow_789"
    ],
    "paused_showing_variant": null,
    "winner_variant": null,
    "status": "draft"
  }
]